We all want our beauty and personal care products to be kind to animals. While UK and EU laws already prohibit animal testing for cosmetic ingredients and finished products, not all "cruelty-free" claims offer the same assurance. That's where Leaping Bunny approval from Cruelty Free International comes in—it represents a commitment that goes beyond legal requirements.

At Salt of the Earth, we've always believed cruelty-free means absolute transparency and accountability. That's why we proudly display the Leaping Bunny logo, the globally recognised gold standard for cruelty-free cosmetics, personal care, and household products.

What Makes Leaping Bunny Different?

Companies must adhere to strict Leaping Bunny criteria both to achieve and maintain approval. Most other non-animal testing schemes rely solely on company declarations without independent verification. Such declarations often overlook ingredient and raw material testing and do not guarantee future commitments from suppliers.

The Leaping Bunny programme, however, thoroughly checks brands for conducting, commissioning, or being party to animal testing at any stage. Its rigorous standards include:

• Fixed Cut-Off Date: An unalterable date after which neither the brand nor its suppliers may conduct or commission animal tests.
• Comprehensive supply chain verification to ensure no animal testing occurs, from raw ingredients through to finished products.
• Regular independent audits to confirm ongoing compliance.
• Global applicability, ensuring the highest standards are upheld worldwide.

Why Choose Leaping Bunny Products?

Choosing Leaping Bunny-approved products means you are actively supporting an end to cosmetic animal testing. Your purchasing decisions directly encourage brands to maintain the highest ethical standards, ensuring complete transparency and ongoing independent verification. By selecting products carrying the Leaping Bunny logo, you're making a powerful statement that animal welfare matters, and ethical practices are non-negotiable.

Why Salt of the Earth Thinks It's Worth It

We've always been cruelty-free, but earning Leaping Bunny approval reinforces our promise to you—and the animals we care about. When you see the bunny on our products, it symbolises our unwavering commitment to doing what's right, transparently and ethically.

For more information on the Leaping Bunny Programme and its criteria, visit Cruelty Free International.